![]() "As long as I’m growing and learning and challenging myself, I consider that to be success." So journal writing has been a really therapeutic way to just increase my mental clarity. What I like to do is go back and look at all the progress I’ve made. You forget the accomplishments and the progress you’ve made unless you document it. The one thing I think that is potentially a little strange is the motorized standing desk in my guest room. I live a clean life inside my office and apartment. Clients will email us, but there will be no interoffice chatter throughout the weekend. So we try not to respond to emails past seven. If you're constantly on your phone responding to messages, it doesn't allow you to enjoy an evening out with your friends or destress after a crazy day. We're in this culture now where you are constantly on call. We have a rule that there is no emailing, unless it's critically important to a deal, after 7:00 p.m. Work-life balance is critically important to myself and the folks that work for me at Command Entertainment Group. Get rid of all those toxic naysayers because they will crush your dreams. Surround yourself with people who are your number one supporters and believe in you. "Get rid of all those toxic naysayers because they will crush your dreams." I like to surround myself with those people because it motivates me to do and try new things. When someone has the gusto to start something, it's such an inspiration. I'm so proud of the things they've accomplished and it inspires me to take the same risks that they take. But over the years, some of the biggest failures in my career have led me to opportunities that I would have never in a million years had contact with. That’s something, had you told me at 21, I’d be like, Okay, that’s too new-agey and cliche for me. You learn more from failure than success. WHAT ROLE DOES FAILURE PLAY IN BEING SUCCESSFUL?Īll the cliches around failure ring so true to me. Even in situations where there is failure, there is still elements of success because you took that risk. There's that famous quote, “Happiness is progress.” As long as I’m growing and learning and challenging myself, I consider that to be success. Success for me has always been about progress. So building it, I was immensely proud of what we had created together. While the creative field and building this art installation was very much unknown to me and very much intimidating. It doesn't feel like a job, it feels like an extension of my personality. It's something I feel very comfortable in. Entertainment marketing has always been like second nature to me. It's not something that I've ever felt well versed in, but I was really interested in learning more. I was so intimidated by doing anything in the creative field. Human and it was this experiential art installation. Last year, I decided to embark on something that I knew nothing about. You also have to learn to be a ruthless prioritizer because it’s just not possible to do everything. Running a business forces you to deal with uncertainty in so many different situations, whether it’s with clients or potential new hires. One of the things I had to learn really early on - and this is a struggle for me - is learning to cope with the unknown. "One of the things I had to learn really early on - and this is a struggle for me - is learning to cope with the unknown." ![]() So that’s been my trajectory over the past 14 years. We don’t represent talent, we represent brands. At that point, it was a full-service lifestyle PR agency and we transitioned it into a talent procurement agency. Within four to five years, I became partners with an offshoot company called Command PR with my soon to be business partner, Jonathan Cheban. ![]() I was working for a woman named Lizzie Grubman and I knew absolutely nothing about the PR industry. I moved to New York in 2005 to start my career in public relations. He started as an intern, moved up the ranks to partner, and now runs the full-fledged entertainment agency day-to-day. Simon is the principal owner of Command Entertainment Group, a company that connects brands to celebrities and influencers.
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